Just for fun
2025 holiday shipping deadlines
As the holiday season nears, you might assume you have ample time to send your cards and packages for your winter celebrations. However, reality can be different. With the first night of Hanukkah on December 18th, December 25th’s cutoff dates may approach faster than expected (see deadlines below).
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Agency
Why direct mail is still the most trusted marketing channel in 2025
Survey after survey shows Americans are losing faith — in institutions, in media, and in marketing. Digital advertising, once the darling of the marketing mix, is now one of its most distrusted components.
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Agency
The GundirGuide to test cell size
Every mail plan should incorporate a test. While meeting key performance indicators (KPIs) is always the primary goal, learning from those campaigns is a close second. These learnings help optimize future marketing efforts and improve overall program effectiveness.
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Agency
B2C direct mail tactics: Standing out in the mailbox
In a world saturated with emails and social feeds, receiving a physical mail piece can feel almost refreshing. Many consumers glance through their daily mail as soon as it arrives—making the mailbox a prime opportunity to capture attention
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Agency
B2B direct mail tactics: Reaching decision-makers with precision
Reaching business buyers differs from consumer marketing in everything from purchase cycles to decision-making processes.
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Agency
Direct mail 101: The 2025 guide to prospecting
In a time when inboxes are inundated with emails, direct mail retains a unique power: it’s tangible.
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Strategy
The role of direct mail at each stage of a customer’s journey
A customer’s journey begins with awareness, climaxes with a purchase, and hopefully continues to repeat purchases and Evangelism. Direct mail can make each stage more likely your leads will take the next step.
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Agency
USPS Informed Delivery: A new opportunity for B2B direct mailers
Big news for B2B mailers! With little fanfare, the USPS has expanded its Informed Delivery program to business mailings—unlocking a valuable new way to enhance engagement with a free digital component.
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Strategy
The best ways to use direct mail marketing in health care
The health care landscape is quickly changing. Today, if you want to build your practice, direct mail marketing can work to get you more physician referrals and patients.
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Agency
The Gundir guide to direct mail B2B data
Before selecting a direct mail vendor, ask these critical questions to ensure you’ve found the right fit.
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Strategy
The Gundir guide to direct mail agency RFPs
The value of a direct mail agency Request for Proposal (RFP) is to identify the best partner, ensure competitive pricing, and clarify expectations and objectives, setting the stage for a successful direct mail marketing campaign and an ongoing agency relationship.
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Strategy
A heads up to finserve companies conducting direct mail acquisition to Californians
Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer, the mailing list, and the message/value proposition. Some recent experience would indicate that a fourth component can play a significant role in a mailing’s success, too — brand perception.
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Learn more about what we do and who we do it for
See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.
Learn more about the benefits of direct mail
The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.