Strategy
Direct Mail Versus Digital Marketing For B2B Companies
In today’s world where digital seems to reign supreme, a long-standing dispute remains: digital marketing versus direct mail. Which method is more effective for driving B2B leads and sales? We’re prepared to settle this debate right now.
Read more
Strategy
Maintaining Subscribers For Your Subscription-Based Business
The Subscription-Based Business Model Is Here To Stay, But Unless You Can Hold On To Your Subscribers, You May Find Yourself Without Much Of A Business At All
Read more
Data
Using Predictive Data Modeling To Amplify Direct Mail Efforts
What If You Could See Into The Future And Ensure Only The Best Results For Your Direct Mail Campaigns? Well, You Can, And Predictive Data Modeling Makes It Possible.
Read more
Agency
Martech Podcast: Voice-Activated Direct Response Campaigns With Mike Gunderson
Listen to Mike Gunderson guest on the latest episode of the Martech Podcast. Host Benjamin Shapiro has a discussion with Mike about an incredible new technology that will help improve the conversions and attribution accuracy of direct response marketing campaigns through voice.
Read more
Agency
Gunderson Direct Partners With Respond Fast, A New Voice Technology That Drives Direct Mail Response Rates & Improves Attribution
Gunderson Direct, A Leading National Direct Mail Marketing Agency, Announces Its Partnership With Respond Fast, A Smart Speaker-Based Voice Activated Call To Action (VACTA) Technology, To Provide Clients The Latest Innovation In Response.
Read more
Strategy
Happy New Year Direct Mailers!
Many of our clients report that January is a strong month for sales overall. Certain industries, such as financial services and self-improvement products, are most likely to experience business bumps in Q1, but we find it’s also a good time for many other Gunderson Direct clients to be in the mail.
Read more
Events
Gunderson Direct VP Of Data, Alexa Sundberg, Speaks At Women In Data Symposium
In the world of direct mail, data is queen. It drives campaigns from start to finish—from laser-focused targeting that gets your message into the right hands to tracking results for campaign optimization. At Gunderson Direct, Alexa Sundberg, our VP of Data & Strategy, is working hard to create a data-driven culture. Last week Alexa spoke on a panel with data leaders Shilpa Jandhyala, eCommerce Client Partner at TeraData and Sarah O’Brien, Head of Global Insights at LinkedIn at the Women In Data San Francisco symposium—Building Data-Driven Cultures.
Read more
Strategy
Top Ways To Market Your Telemedicine Service
The health care industry is morphing to be more and more consumer-centric, and health care providers are becoming increasingly focused on delivering positive patient experiences across the board.
Read more
Strategy
How To Use Direct Mail For Lead-Nurturing Campaigns
Lead Nurturing Is One Of The Most Widely Discussed Topics In The Marketing World, But Can You Really Use Direct Mail To Effectively Nurture Your Leads Down Your Sales Funnel? Yes. Yes, You Can.
Read more
Agency
FREE USPS White Paper: The Future Of Direct Mail Is Here And It’s Dynamic
In this latest white paper from the USPS, marketers in retail, digital commerce, financial services, and telecommunications were surveyed to reveal how direct mail is core to an innovative marketing plan and drives response. From exposing direct mail myths to providing solutions to the most common challenges a marketer may face, this paper provides the learnings needed to begin implementing a successful direct mail program.
Read more
Strategy
Why Direct Mail Pays Dividends For Financial Services Providers
Direct Mail Continues To Produce Measurable Results For Companies Operating In The Financial Services Industry, And It Remains A Solid Option As A Mainstream Marketing Medium
Read more
Agency
Welcome To Gunderson Direct!
If You Work With Agencies, You’ve Been There Before. The Agency Principals Present The Agency, The Great Work They’ve Done, Strategic Insights On How They’ll Drive Your Business And, Of Course, An SOW. You Get It. Your Management Is Pumped. You Sign On The Dotted Line.
Read more
Learn more about what we do and who we do it for
See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.
Learn more about the benefits of direct mail
The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.