Strategy
The direct mail savings hiding in your production strategy
Gundir saved clients $3,649,563 last year through smarter production and USPS promotion planning. Get a free direct mail production strategy audit.
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Strategy
Direct mail vs. digital marketing: An honest, data-backed comparison (2026)
Plenty of companies that grew using email and paid ads are now testing direct mail for the first time, and they ask a fair question: why add a channel that costs more per contact and takes eight weeks to launch? And if direct mail really pulled the response rates you see quoted online (“37 times […]
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Strategy
B2B direct mail: The complete guide
This guide expands an earlier article by Mike Izo, Business Development Manager at Gundir, last updated September 22, 2026. Key Takeaways: I’ve watched B2B companies burn money bidding on keywords for a product category nobody knew existed yet. B2B direct mail is the channel built for that situation: mailing physical pieces to business decision-makers at […]
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Data
Better data. Better decisions. Better results.
What is the Gundir Client Data Dashboard? It’s a centralized direct mail reporting platform that brings 90+ performance metrics including: direct mail campaign performance, attribution, QR code engagement, audience data, ROI, and revenue—into one current view. See how better direct mail data helps marketers measure results, optimize campaigns, prove ROI, and make smarter direct mail marketing decisions.
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Strategy
Do you need a direct mail agency? 5 signs to know
Our agency talks to over one-hundred direct mail (DM) prospects a year. In a number of instances, I get the sense that prospects are left wondering, “Do I need a DM agency or can I do this myself?”
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Strategy
Direct mail agency vs. DIY platform: Which is right for you?
You’ve decided direct mail is worth testing. Now you’re facing a decision that trips up more marketers than it should: do you hire a full-service agency and let them own the program, or sign up for a self-serve platform and run it in-house? And if you pick wrong, are you looking at a small inefficiency, […]
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Agency
Gundir365™ Postage Promise: Lock in your direct mail postage rate for a year
The Gundir365™ Postage Promise locks in your direct mail postage rate for a full year and automatically credits you for the difference if USPS rates rise, up to your annual cap.
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Strategy
How long does a direct mail campaign take? (and why)
How long does a direct mail campaign take from the day you sign a contract to the day pieces land in mailboxes? And when a campaign runs longer than you expected, is that normal, or is something going wrong? These are the questions we field from nearly every new client, usually when they’re seeking internal […]
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![The 10 best direct mail companies and agencies [2026]](https://gundir.com/wp-content/uploads/Best-2026-direct-mail-compaies-and-agencies.png)
Agency
The 10 best direct mail companies and agencies [2026]
When you search for the best direct mail companies, every article you find has the same problem: it was written by someone who Googled a list. The rankings feel arbitrary. The “best for” labels are vague. And somehow, the company that published the article always ends up at number one. We know, because we’ve read […]
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Strategy
What does direct mail cost in 2026?
Key takeaways: Direct mail costs at a glance For most U.S. campaigns, direct mail costs $0.50–$1.50 per piece at test quantities, with costs dropping 20–30% at rollout scale. Based on Gundir’s direct mail programs, costs fall into a predictable range: Understanding cost at both the test and rollout stages is what separates programs that scale […]
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Agency
Top direct mail trends for 2026: key takeaways from Lindsay Weisgerber’s Print to Pixel interview with Postalytics
When Postalytics invited our COO, Lindsay Weisgerber, to join their Print to Pixel podcast, the conversation quickly became a masterclass in where direct mail is headed and why marketers are doubling down on the channel. The episode, hosted by Postalytics CEO Dennis Kelly, explored Lindsay’s career journey, Gundir’s evolution, and the strategic framework behind our newest solutions
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Strategy
More growth marketers are turning to direct mail
One of our strengths as a DM agency is taking startups from initial test, through rollout, and ongoing profitability. That puts us in position to witness the ebb and flow of the channel’s perceived value in the marketing ecosystem. Do other channels go through periods that swing from being on the sidelines to enthusiastic embrace? That said, right now is a good time for us to be experts in the DM space.
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Learn more about what we do and who we do it for
See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.
Learn more about the benefits of direct mail
The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.