Top 5 direct mail design best practices

Strategy

Top 5 direct mail design best practices

When it comes to the components of your overall marketing strategy, it’s crucial to understand and employ design best practices for each medium to maximize your returns—and direct mail is no exception.

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Refilling the well

Agency

Refilling the well

I often joke with my teammates that if I waited for inspiration to strike, I would’ve gone hungry a long time ago. But since I like to eat—and I don’t have the luxury of waiting for the muse—sometimes I’ve got to hunt down my own inspiration. Here are some quick tips that I’ve found helpful when it comes to fueling creativity and avoiding “mailing it in.”

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4 ways to increase the ROI of your direct mail campaign

Agency

4 ways to increase the ROI of your direct mail campaign

For most marketers, ROI is one of the most important factors in determining the success of your campaign, so increasing it as much as possible is the goal.

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Direct mail in a “Post Advertising” world

Strategy

Direct mail in a “Post Advertising” world

If marketing is your career, check out one of my favorite podcasts on the topic, The Marketing Companion. Mark Schaefer and Tom Webster are always thoughtful and thought-provoking—plus, oddly entertaining, given the two hosts share an endearing (and offbeat) sense of humor.

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Direct Mail Marketing FAQs

Strategy

Direct Mail Marketing FAQs

Welcome to our Direct Mail Marketing FAQ! If you’re considering implementing direct mail for the first time, we’ve compiled answers to the most common questions to help you understand the unique benefits, best practices, and what to expect from your campaigns.

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Using past data to improve your direct mail ROI

Data

Using past data to improve your direct mail ROI

The Data You Collect From Past Campaign Results Can Provide Valuable Insights And Help You Adjust Your Strategy.

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The Gundir Guide to Direct Mail Agency RFPs

Strategy

The Gundir Guide to Direct Mail Agency RFPs

The value of a direct mail agency Request for Proposal (RFP) is to identify the best partner, ensure competitive pricing, and clarify expectations and objectives, setting the stage for a successful direct mail marketing campaign and an ongoing agency relationship.

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Celebrating a New Chapter: Welcome to Gundir! 

Agency

Celebrating a New Chapter: Welcome to Gundir! 

After over 20 years of leading the charge in direct mail marketing, we’re stepping into a bright new era under a fresh name: Gundir! This change isn’t just about a new name; it’s about celebrating our growth and setting the stage for an even more dynamic future.

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The Marketer’s Guide To Direct Mail Response Attribution

Data

The Marketer’s Guide To Direct Mail Response Attribution

The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working you need to generate accurate reports and analyses of your programs. And to do that, you need accurate response attribution.

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The Role Of Direct Mail At Each Stage Of A Customer’s Journey

Strategy

The Role Of Direct Mail At Each Stage Of A Customer’s Journey

A Customer’s Journey Begins With Awareness, Climaxes With A Purchase, And Hopefully Continues To Repeat Purchases And Evangelism. Direct Mail Can Make Each Stage More Likely Your Leads Will Take The Next Step.

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Yes, You Can Cross-Sell With Direct Mail

Strategy

Yes, You Can Cross-Sell With Direct Mail

Cross-selling is one of the most affordable and efficient ways to increase revenue, and using direct mail is one of the best ways to get the job done Generating new leads is great, but did you know it is five…

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The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

Strategy

The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

In the dynamic marketing world, where strategies constantly evolve, direct mail campaigns are a valuable means for businesses to connect with their target audience. Despite its enduring effectiveness, one crucial aspect often underestimated is the Return on Investment (ROI) calculation.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.