Celebrating a New Chapter: Welcome to Gundir! 

Agency

Celebrating a New Chapter: Welcome to Gundir! 

After over 20 years of leading the charge in direct mail marketing, we’re stepping into a bright new era under a fresh name: Gundir! This change isn’t just about a new name; it’s about celebrating our growth and setting the stage for an even more dynamic future.

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The Marketer’s Guide To Direct Mail Response Attribution

Data

The Marketer’s Guide To Direct Mail Response Attribution

The key is to be prepared to capture the unique offer code wherever and whenever the recipient responds, regardless of channel. The focus of direct mail optimization is continual testing of list sources, creative and offers. To know what’s working you need to generate accurate reports and analyses of your programs. And to do that, you need accurate response attribution.

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The Role Of Direct Mail At Each Stage Of A Customer’s Journey

Strategy

The Role Of Direct Mail At Each Stage Of A Customer’s Journey

A Customer’s Journey Begins With Awareness, Climaxes With A Purchase, And Hopefully Continues To Repeat Purchases And Evangelism. Direct Mail Can Make Each Stage More Likely Your Leads Will Take The Next Step.

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Yes, You Can Cross-Sell With Direct Mail

Strategy

Yes, You Can Cross-Sell With Direct Mail

Cross-selling is one of the most affordable and efficient ways to increase revenue, and using direct mail is one of the best ways to get the job done Generating new leads is great, but did you know it is five…

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The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

Strategy

The Strategic Marketer’s Guide: 10 Reasons To Prioritize ROI In Direct Mail Campaigns

In the dynamic marketing world, where strategies constantly evolve, direct mail campaigns are a valuable means for businesses to connect with their target audience. Despite its enduring effectiveness, one crucial aspect often underestimated is the Return on Investment (ROI) calculation.

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What Is Trigger-Based Direct Mail Marketing?

Strategy

What Is Trigger-Based Direct Mail Marketing?

If You’re Looking To Increase Conversions And Boost Sales, Now Is The Time To Explore Triggered Direct Mail

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Using Direct Mail To Drive Site Traffic

Strategy

Using Direct Mail To Drive Site Traffic

Many people don’t realize how well online and offline marketing strategies work together, but the fact is, it’s a tactic that delivers. And when you need to boost traffic to your website, an integrated approach using direct mail can provide some of the best results.

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6 Ways To Use Direct Mail To Win Back Previous Customers

Strategy

6 Ways To Use Direct Mail To Win Back Previous Customers

Re-Engaging Previous Customers Can Create A Significant Boost In Sales, And Direct Mail Is The Best Marketing Medium To Get The Job Done

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Email Marketing Tricks To Boost Direct Mail Performance

Agency

Email Marketing Tricks To Boost Direct Mail Performance

Despite Their Differences, The Goals Of Email And Direct Mail Are Similar And Some Of The Techniques Can Crossover Between The Two Channels.

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The Next Revolution In Direct Marketing Is Here: PostReminder

Agency

The Next Revolution In Direct Marketing Is Here: PostReminder

Are you tired of feeling like your marketing campaigns are falling flat? Are you looking for a new way to connect with consumers and drive action? Look no further than PostReminder – the revolutionary new direct response platform for omnichannel marketers!

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The Importance Of Customer Lifetime Value In Direct Mail

Strategy

The Importance Of Customer Lifetime Value In Direct Mail

Many direct marketers focus on response and conversion rates to determine the success of a direct mail program. Based on those analyses they often develop a CAC (Customer Acquisition Cost), sometimes also referred to as a CPA (Cost Per Customer Acquisition).

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Maximizing Your ROI With Direct Mail

Strategy

Maximizing Your ROI With Direct Mail

When you print and send a direct mail piece, what are you getting? The campaign may cost more than an email blast, but what return does that investment generate? Direct mail gives you the opportunity to make a tangible impression on customers who are overwhelmed by the daily digital deluge. Each mailing generates engagement and goodwill. As a matter of fact, research continues to show that consumers prefer and even enjoy receiving direct mail.

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Learn more about what we do and who we do it for

See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.

Learn more about the benefits of direct mail

The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.

Gunderson Direct is now Gundir. Welcome!

More than a rebrand, the transition to Gundir marks a milestone in our growth, a vision for our future, and the future of direct mail marketing. Explore our site. We’d love to help you with your next campaign.