Data
Better data. Better decisions. Better results.
What is the Gundir Client Data Dashboard? It’s a centralized direct mail reporting platform that brings 90+ performance metrics including: direct mail campaign performance, attribution, QR code engagement, audience data, ROI, and revenue—into one current view. See how better direct mail data helps marketers measure results, optimize campaigns, prove ROI, and make smarter direct mail marketing decisions.
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Strategy
Do You Need a Direct Mail Agency? 5 Signs to Know
Our agency talks to over one-hundred direct mail (DM) prospects a year. In a number of instances, I get the sense that prospects are left wondering, “Do I need a DM agency or can I do this myself?”
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Strategy
Direct mail agency vs. DIY platform: Which is right for you?
By Jeff Tarran, Integrator, Gundir You’ve decided direct mail is worth testing. Now you’re facing a decision that trips up more marketers than it should: do you hire a full-service agency and let them own the program, or sign up for a self-serve platform and run it in-house? And if you pick wrong, are you […]
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Agency
Gundir365™ Postage Promise: Lock in your direct mail postage rate for a year
The Gundir365™ Postage Promise locks in your direct mail postage rate for a full year and automatically credits you for the difference if USPS rates rise, up to your annual cap.
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Strategy
How long does a direct mail campaign take? (and why)
By Jeff Tarran, Gundir How long does a direct mail campaign take from the day you sign a contract to the day pieces land in mailboxes? And when a campaign runs longer than you expected, is that normal, or is something going wrong? These are the questions we field from nearly every new client, usually […]
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![The 10 best direct mail companies and agencies [2026]](https://gundir.com/wp-content/uploads/Best-2026-direct-mail-compaies-and-agencies.png)
Agency
The 10 best direct mail companies and agencies [2026]
By Jeff Tarran, Gundir When you search for the best direct mail companies, every article you find has the same problem: it was written by someone who Googled a list. The rankings feel arbitrary. The “best for” labels are vague. And somehow, the company that published the article always ends up at number one. We […]
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Strategy
What does direct mail cost in 2026?
Key takeaways: Direct mail costs at a glance For most U.S. campaigns, direct mail costs $0.50–$1.50 per piece at test quantities, with costs dropping 20–30% at rollout scale. Based on Gundir’s direct mail programs, costs fall into a predictable range: Understanding cost at both the test and rollout stages is what separates programs that scale […]
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Agency
Top direct mail trends for 2026: key takeaways from Lindsay Weisgerber’s Print to Pixel interview with Postalytics
When Postalytics invited our COO, Lindsay Weisgerber, to join their Print to Pixel podcast, the conversation quickly became a masterclass in where direct mail is headed and why marketers are doubling down on the channel. The episode, hosted by Postalytics CEO Dennis Kelly, explored Lindsay’s career journey, Gundir’s evolution, and the strategic framework behind our newest solutions
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Strategy
More growth marketers are turning to direct mail
One of our strengths as a DM agency is taking startups from initial test, through rollout, and ongoing profitability. That puts us in position to witness the ebb and flow of the channel’s perceived value in the marketing ecosystem. Do other channels go through periods that swing from being on the sidelines to enthusiastic embrace? That said, right now is a good time for us to be experts in the DM space.
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Agency
“How To Create Advertising That Sells” by David Ogilvy
In 1972, Renowned Advertising Maestro David Ogilvy Placed A Timeless Ad, Giving Away All The Best Secrets He’d Gleaned From The Industry. We Decided To Repost His List, It’s As Relevant Today As It Was Then. 01: The most important decision. We have learned that the effect of your advertising on your sales depends more on this decision […]
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Strategy
Why slower marketing often delivers faster growth
Direct mail marketing may take longer to launch than digital channels, but that extra time often leads to better results. As paid search and social costs continue to rise, more growth teams are turning to direct mail for precise targeting, higher response rates, and stronger return on investment. By focusing on intentional audience selection and proven formats, direct mail helps marketers break free from bidding wars and build sustainable, measurable growth.
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Just for fun
10 historical facts about letters to Santa
‘Tis the season for tens of thousands of kids to sit down and write their annual letters to the North Pole’s most famous resident. While sending a letter to Santa Claus might seem like a pretty straightforward process, it’s had a colorful—and at times controversial—history. Here are 10 facts and historical tidbits to help you appreciate what it takes for St. Nick to manage his mail.
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Learn more about what we do and who we do it for
See how our experience, including 20 years of relentless channel focus, translates to mail performance for your business.
Learn more about the benefits of direct mail
The results are in. Direct mail’s address-based targeting consistently outperforms other channels in generating leads and sales.