Mike Gunderson
Articles by Mike
Agency
Gundir365™ Postage Promise: Lock in your direct mail postage rate for a year
Jul 13, 2026
The Gundir365™ Postage Promise locks in your direct mail postage rate for a full year and automatically credits you for…
Agency
“How To Create Advertising That Sells” by David Ogilvy
Mar 23, 2026
In 1972, Renowned Advertising Maestro David Ogilvy Placed A Timeless Ad, Giving Away All The Best Secrets He’d Gleaned From The Industry.…
Strategy
Why slower marketing often delivers faster growth
Feb 2, 2026
Direct mail marketing may take longer to launch than digital channels, but that extra time often leads to better results.…
Just for fun
10 historical facts about letters to Santa
Dec 15, 2025
‘Tis the season for tens of thousands of kids to sit down and write their annual letters to the North…
Strategy
The role of direct mail at each stage of a customer’s journey
Apr 22, 2025
A customer’s journey begins with awareness, climaxes with a purchase, and hopefully continues to repeat purchases and Evangelism. Direct mail…
Strategy
The best ways to use direct mail marketing in health care
Apr 8, 2025
The health care landscape is quickly changing. Today, if you want to build your practice, direct mail marketing can work…
Strategy
The Gundir guide to direct mail agency RFPs
Jan 28, 2025
The value of a direct mail agency Request for Proposal (RFP) is to identify the best partner, ensure competitive pricing,…
Just for fun
9 secrets of people who answer Santa’s mail
Dec 17, 2024
Every year, as temperatures begin to cool, letters to Santa Claus start rolling in to post offices around the country,…
Just for fun
2024 holiday shipping deadlines
Sep 17, 2024
As the holiday season nears, you might assume you have ample time to send your cards and packages for your…