Jeff Tarran
Articles by Jeff
Strategy
Do You Need a Direct Mail Agency? 5 Signs to Know
Aug 6, 2026
Our agency talks to over one-hundred direct mail (DM) prospects a year. In a number of instances, I get the…
Strategy
Direct mail agency vs. DIY platform: Which is right for you?
Jul 21, 2026
By Jeff Tarran, Integrator, Gundir You’ve decided direct mail is worth testing. Now you’re facing a decision that trips up…
Strategy
How long does a direct mail campaign take? (and why)
Jul 7, 2026
By Jeff Tarran, Gundir How long does a direct mail campaign take from the day you sign a contract to…
Agency
The 10 best direct mail companies and agencies [2026]
Jun 30, 2026
By Jeff Tarran, Gundir When you search for the best direct mail companies, every article you find has the same…
Strategy
What does direct mail cost in 2026?
May 15, 2026
Key takeaways: Direct mail costs at a glance For most U.S. campaigns, direct mail costs $0.50–$1.50 per piece at test…
Strategy
More growth marketers are turning to direct mail
Mar 30, 2026
One of our strengths as a DM agency is taking startups from initial test, through rollout, and ongoing profitability. That…
Agency
Why direct mail is still the most trusted marketing channel in 2025
Jul 1, 2025
Survey after survey shows Americans are losing faith — in institutions, in media, and in marketing. Digital advertising, once the…
Strategy
A heads up to finserve companies conducting direct mail acquisition to Californians
Jan 23, 2025
Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer,…
Strategy
Why your brand matters in direct mail
Aug 27, 2024
Does your brand matter in direct mail? Direct mail purists insist that response is the result of interplay between offer,…