
Alexa Sundberg
Articles by Alexa

Agency
The Gundir guide to direct mail B2B data
Mar 6, 2025
Before selecting a direct mail vendor, ask these critical questions to ensure you’ve found the right fit.

Agency
DIRECT MAIL DATA & TARGETING SERIES – PART 5: INTENT DATA
Jan 27, 2021
Ideally, all marketers would like to optimize their marketing by being able to easily identify prospects who are researching and…

Agency
DIRECT MAIL DATA & TARGETING SERIES – PART 4: TRIGGER DATA SOURCES
Nov 10, 2020
In prior blogs in this series on data, we explored compiled and transactional databases that provide access to large populations.…

Agency
DIRECT MAIL DATA & TARGETING SERIES – PART 3: TRANSACTIONAL DATABASES
Oct 27, 2020
In our last database blog we described and discussed the compiled databases largest data source for direct mailers.

Agency
DIRECT MAIL DATA & TARGETING SERIES – PART 2: COMPILED DATABASES
Oct 20, 2020
Our previous database blog broke the world of data into house files and prospect data. Now let’s start breaking down…

Agency
DIRECT MAIL DATA & TARGETING SERIES – Part 1
Oct 13, 2020
If you’re a growth marketer who is using the mail channel to generate leads, then you are very aware of…

Data
Why Holdout Testing Is The Key To Measuring The Effectiveness Of Your Direct Mail
Oct 6, 2020
Even if you know your response rate, do you know the incremental lift of your direct mail over your other…